BizJournals Portfolio
Nov 08 2007 12:00am EDT

AOL: Still Trying, Still Struggling

It's so weird -- why can't AOL get on track? Over the past year or two, the online entity has done a lot of good, clever things -- like the AIM Phoneline service and In2TV. It has a loyal user base with AIM, and its AOL Radio service is actually really good. (I'm a fan.)

But AOL's ad sales growth is slowing . The main AOL.com site can't quite find a reason to exist in the land of Google and Yahoo. And there's still something weirdly tainted about the brand in the minds of Internet users -- as if anything AOL is a leftover from an earlier generation. It's like Sears' image in the age of Wal-Mart. What will it take to make AOL a winner? Or is it possible?

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