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Sprint Jumps Into Geopresence

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by Kevin Maney
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Jul 17 2007 12:00am EDT

Sprint Jumps Into "Geopresence"

Cross a cell phone, GPS, Google Maps, AIM and MySpace, and what do you get? Geopresence -- this idea that you and your buddies can all keep track of WHERE everybody is. That's a whole new layer on the AIM-style idea of presence, which just lets you know WHETHER someone is there.

Sprint is jumping in, the company just announced. It had previously offered a limited version for tracking your kids. But its new offering through Loopt sounds something like Helio's Buddy Beacon. As this market develops, it's even more perplexing why Google has apparently done so little with Dodgeball, the little start-up that got out ahead of geopresence early.

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