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Jul 12 2007 9:48AM EDT

The Perfect Gift for The Tech Observer: iBeer!!

Now here's a business that would've been beyond just about anybody's imagination a decade ago: trick software for handheld devices.

The site is hottrix.com. Its pitch: "Hottrix is the professional entertainer's leading supplier of wacky magic gimmicks and magic software titles." It started with tricks for the Palm operating system in 2000. But it looks like the iPhone may be the company's ultimate platform. Check out its promotional video:


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