BizJournals Portfolio
Jul 11 2007 12:00am EDT

Gizmoz and Taco Bell Make Up a New Word

Avatarsment. That's the word. A combination of avatar and advertisement. The companies use it in their press releases. Yuk.

Anyway, Gizmoz -- the little Israeli company we wrote about in May -- cut a deal with Taco Bell to use the little animated Gizmoz characters in Taco Bell ads. The twist, according to the companies: Taco Bell has partnered with Gizmoz and MTV in search of three virtual consumer actors to star as animated talking characters in a 30-second Taco Bell?? television commercial. The ad for Fourthmeal -- the late night meal between dinner and breakfast -- will debut worldwide during the MTV Video Music Awards (VMAs) on September 9, 2007.

. □


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More