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Personal Dna Testing The Latest Cocktail Party Conversation Starter

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by Kevin Maney
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Jun 18 2007 12:00am EDT

Personal DNA Testing: The Latest Cocktail Party Conversation Starter

Astoundingly, in a decade we've gone from DNA decoding being the stuff of Nobel Prize winners, to an emerging rush for companies to offer personal DNA testing -- at about the same cost as buying an iPod.

Ancestry.com just announced it will add DNA test results to its family-tree Web site. Send the company $200 and a cotton swab soaked in your spit, and you might find out if you're related to the Romanian royal family, or the Smothers Brothers.

This follows Google's leap into personal DNA, through 23andMe, a company founded by Google co-founder Sergey Brin's wife.

A Wharton business school article posted last week tries to make sense of the growing field.

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