Reasons to Read This Blog

1. This is the smart tech blog. The thoughtful tech blog. The irreverent tech blog. It will burst bubbles. It will probably get in trouble, just hopefully not with anyone who can inflict pain on us.

2. We write about the tech industry, its leading figures and its biggest ideas. We define "technology" in the broadest sense. It could be the Internet, or nanotech, or strange stuff in labs. It could be the latest software for analyzing a pitcher's throwing motion, if it's a day when we want to go to a baseball game.

3. We write a lot about music and technology, because it's more fun than writing about Microsoft Vista. Except when we want to complain about Vista.

4. We actually have original songs, many about business and technology. We can't vouch for their quality, but apparently record labels can say the same about the music they release.

5. Once in a while, an item will focus on an exceptional gadget or a wow-inducing new Web site. But only when it means something interesting - or we think it's the best toy since Hot Wheels were invented.

6. We avoid burying you in a blizzard of start-up and product announcements that make you feel stupid because nobody can possibly keep up with them all. We consider this a public service.

7. We, hopefully, make you feel smarter. If we don't, please scold us in an e-mail or comment.

8. We understand if you prefer to read this site's beer column. In fact, we wish we were writing the beer column.

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