BizJournals Portfolio
Aug 29 2007 12:00am EDT

What "BFF" Really Means in Hollywood

Nope. Not "Best Friend Forever." How about "Black Best Friend"? Today's LA Times takes a look a not-so recent trend in Hollywood--African American actresses playing characters whose principal function is to the support the heroine, "often with sass, attitude and keen insight into relationships and life." Recent films with BBFs include The Nanny Diaries, The Devil Wears Prada and Premonition, but they are far more ubiquitous on television, in series like The New Adventures of Old Christine, Ghost Whisperer, Alias, Ally McBeal, Felicity, Summerland and Private Practice, the Grey's Anatomy spinoff that airs this fall.

The BBF syndrome isn't something that Hollywood likes to talk about, even as it continues to be a winking in-joke among blacks in the industry. One African American actress said that she and her actress friends tease one another about forming a support group for characters who had to help out their "woefully helpless white girls."


But on a more serious note, the trend of BBFs underscores the limitations that African American actresses still face more than five years after Halle Berry's Oscar-winning performance as best actress in a leading role for "Monster's Ball." Despite impressive resumes, solid credentials and successful achievements, many of the black actresses who have played BBFs are rarely offered the heroine role in mainstream projects. Not one black actress will star in a prime-time series on the four major networks this fall season.

And, as has been long lamented, lead roles in films are few and far between.

Rose Catherine Pinkney, executive vice president of programming and production for TV One, a cable network targeted to black audiences, was one of the few TV or film industry executives willing to talk about BBF syndrome, saying: "It's wonderful that studios recognize great talent. And there's more diversity, so it looks like the world. But it's a shame that studios also don't have the courage to put these actresses in leads."

Some say it's unfair to even categorize BBFs -- it undermines the talent of the actors and actresses who work hard to win their roles, they say, and ignores the fact that some of these roles didn't necessarily call for an African American performer.

But Pinkney, a former Paramount Studios executive, added, "Historically, people of color have had to play nurturing, rational caretakers of the white lead characters. And studios are just not willing to reverse that role."


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