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Summer 4 Billion Box Office Record Within Reach

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by Tim Swanson
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Aug 21 2007 12:00am EDT

Summer $4 Billion Box Office Record Within Reach

When we last checked the pulse of summer box office (and asked if it was healthy enough to best 2004's record $3.95 billion tally) it was late June and the prognosis was doubtful. But here we are, with two weeks remaining in the summer season, and it seems that $4 billion is within reach, due in part to the late summer surge from movies such as Universal's Bourne Ultimatum and Sony's Superbad. "We will certainly surpass $4 billion and probably be around $4.1 billion. I also think we will be at 600 million tickets sold, which we haven't seen in a few years," Paul Dergarabedian, head of ticket sales tracker Media By Numbers, told Reuters. Currently, domestic ticket sales stand at around $3.83 billion, up some 10 percent from last year and 5 percent ahead of the pace for 2004's record summer of $3.95 billion. And who said that the theatrical business was dying?

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