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Marketing The Simpsons Will The Genius Ever Stop

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by Tim Swanson
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Jul 17 2007 12:00am EDT

Marketing The Simpsons: Will the Genius Ever Stop?

The Cerne Abbas giant is a 180-foot figure of a naked man carved into a hillside near the village of Cerne Abbas to the north of Dorchester in Dorset, England. Dating back to the 17th century, it's a famous symbol of fertility. And now he has a new friend: Homer Simpson. From The Sun:

A giant 180ft Homer Simpson brandishing a doughnut was painted next to the well-endowed figure today in a publicity stunt to promote The Simpsons Movie released later this month. It has been painted with water-based biodegradable paint which will wash away as soon as it rains.

Again, hats off to the folks at Fox. This is the best marketing campaign ever.

[Photo: The Sun]

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