Recent Blog Posts
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SNL Strives to Keep Election Momentum
Nov 12 200812:00 am EDT -
The Dawn of a New Night Shyamalan
Oct 30 20082:48 pm EDT -
Icahn Double Feature: A Yahoo-Lions Gate Deal?
Oct 22 20086:00 pm EDT -
NBC Tries to Copy Fox Hero Worship
Oct 22 200812:00 am EDT -
Can W Succeed Even Though W Failed?
Oct 16 20087:02 am EDT -
Paul Newman's Tasty Legacy
Oct 01 20082:30 pm EDT -
Tough Times, Even in Tinseltown
Sep 24 20088:00 pm EDT -
New Life for a New Line Movie
Sep 19 200812:00 am EDT -
New to Hollywood? Watch Your Wallet.
Sep 11 200812:00 am EDT -
Superheroes Save Hollywood! (Barely.)
Sep 03 20081:15 pm EDT
Summer's Smartest Movie Marketing Ploys
As I've mentioned before, I've really been impressed with how Fox has been promoting its upcoming Simpsons movie. Time Magazine's Rebecca Winters Keegan apparently agrees, and has included it in her rundown of the summer's smarter marketing ploys. As Keegan so eloquently puts it, "Marketing a summer movie is a bit like choosing the right outfit for a porn convention: in a crowd of exhibitionists, it takes real creativity to stand out."
The Simpsons MovieRelease Date: July 27
Studio: Twentieth Century FOX
Challenge: Appeasing 18 years of rabid Simpsons fans
Solution: Stage insidiously witty, smart stunts: 7-Elevens are transformed into Simpsonian Kwik-E Marts. Various cities of Springfield in the U.S. lobbied to host the premiere; Vermont's emerged victorious. Grown-ups are using Simpsons character avatars in their online communications.The Payoff: Doh! This one's not out yet. Stay tuned.
