BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Hollywood Deal >  

Simpsons Springfield And Foxs Master Marketing Update

Hollywood Deal

by Tim Swanson
Main
Paramount: Fastest Ever to Reach $1 Billion Benchmark   Hollywood Back on the Big Franchise Hunt

Recent Blog Posts

Links

Jul 10 2007 12:00am EDT

Simpsons, Springfield and Fox's Master Marketing--UPDATE!

It's been a long-running joke on The Simpsons: Where exactly is Springfield? In the series' 18-year history it has never been clear which of the 34 Springfield's in the United States was the basis for the version in the cartoon. Now, the Springfields across America are competing to claim the official title of the Simpsons' hometown and host the premiere of the Simpsons movie on July 27 (the winner will be announced today). Fourteen different towns submitted a video and viewers were allowed to vote online about which place best represents The Simpsons spirit. It doesn't matter much to me if it's Springfield, Illinois (which has a powerplant run by a man who apparently looks like Mr. Burns and is close to a town called Shelbyville) or Springfield, Oregon. What's interesting is that Fox has gone all old-school with the marketing campaign for this movie, pulling off publicity stunts that have, well, actually created publicity. First converting 7-Elevens into Kwik-E-Mart and now this? Who says that there's no imagination left in Hollywood?

UPDATE: Springfield, Vermont wins!

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

Slideshows

500 Startups Hits New York

Dave McClure's brainchild makes its way to New York and introduces East Coast money folks to some intriguing new companies. View Slideshow