BizJournals Portfolio
Jul 03 2007 12:00am EDT

An Inside Look at the New Kwik-E-Mart

So are fans buying into Fox's/7-Eleven's Kwik-E-Mart transformation and reverse product placement to promote The Simpsons Movie? Sure looks that way. Jim Hill Media has photos from the Burbank store which had a line that snaked around the block (Man, that Max Power is one fantastic photographer, almost as good as the legendary Trent Steel). The attention to detail is pretty phenomenal. I can see why this thing reportedly cost 7-Eleven millions.


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