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Shrek Makes Green For Mickey Ds

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by Tim Swanson
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Jun 08 2007 12:00am EDT

Shrek Makes Green for Mickey D's

The most confusing movie-tie-in campaign ever (promoting healthy fast food/physical excercise on your computer with Shrek the Third) has helped McDonald's post strong U.S. sales in May. Perhaps they'll partner up to confound consumers again in the future as DreamWorks' Jeffrey Katzenberg says there are many more Shreks to come.

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