Recent Blog Posts
-
SNL Strives to Keep Election Momentum
Nov 12 200812:00 am EDT -
The Dawn of a New Night Shyamalan
Oct 30 20082:48 pm EDT -
Icahn Double Feature: A Yahoo-Lions Gate Deal?
Oct 22 20086:00 pm EDT -
NBC Tries to Copy Fox Hero Worship
Oct 22 200812:00 am EDT -
Can W Succeed Even Though W Failed?
Oct 16 20087:02 am EDT -
Paul Newman's Tasty Legacy
Oct 01 20082:30 pm EDT -
Tough Times, Even in Tinseltown
Sep 24 20088:00 pm EDT -
New Life for a New Line Movie
Sep 19 200812:00 am EDT -
New to Hollywood? Watch Your Wallet.
Sep 11 200812:00 am EDT -
Superheroes Save Hollywood! (Barely.)
Sep 03 20081:15 pm EDT
With TV, Last Place Might Actually Be the Sweet Spot
As DVRs continue to change how television is consumed, Ad Age is reporting on a new study that offers this sparkling nugget of counterintuitive widsom for the small-screen community: when it comes to advertising, the last spot during a commercial break may be more valuable than the A-spot:
A new study from IAG Research, a New York firm that measures viewers' responses to TV ads and product placements, found that people who use DVRs have one-third less general recall of commercials than people who watch the ads on live TV. Additionally, the study says, recall rates of ads viewed by DVR users are highest for those that air at the end of a commercial break.The reason: Viewers who zap through ads "find it easy to isolate the point at which to start fast forwarding through the ads but have a hard time estimating when to stop," the study found.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
500 Startups Hits New York