Recent Blog Posts
-
SNL Strives to Keep Election Momentum
Nov 12 200812:00 am EDT -
The Dawn of a New Night Shyamalan
Oct 30 20082:48 pm EDT -
Icahn Double Feature: A Yahoo-Lions Gate Deal?
Oct 22 20086:00 pm EDT -
NBC Tries to Copy Fox Hero Worship
Oct 22 200812:00 am EDT -
Can W Succeed Even Though W Failed?
Oct 16 20087:02 am EDT -
Paul Newman's Tasty Legacy
Oct 01 20082:30 pm EDT -
Tough Times, Even in Tinseltown
Sep 24 20088:00 pm EDT -
New Life for a New Line Movie
Sep 19 200812:00 am EDT -
New to Hollywood? Watch Your Wallet.
Sep 11 200812:00 am EDT -
Superheroes Save Hollywood! (Barely.)
Sep 03 20081:15 pm EDT
DVR and Nielsen: Can these Numbers Be Right?
So people who own DVRs do not fast-forward through commercials as much as had been feared, the New York Times reports today, reacting to data released by Nielsen last week about the specific viewership of commerials. "Over all, in the first week of May, the proportion of viewers who stuck around for TV commercials was 69.9 percent among the 18-to 49-year-olds in households with DVR..." Wow. I'm shocked. Seventy percent? That number seems really high to me. I will do anything to avoid sitting through ads on TV. Maybe I'm the exception. Or maybe not. If you look at the numbers for the May 10th episode of The Office, commercials were skipped by 50.9 percent of DVR owners who watched the show (the number counts both live viewers and those who watched it later). That seems more in line with my perception of viewer behavior, but still, it must be the live views that are boosting the percentage.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
500 Startups Hits New York