The Week (5/29-6/1) By the Numbers

104: Number of countries Disney's Pirates of Caribbean: At World's End was released in when it opened last weekend. (Tuesday)

4: The number of California Alcohol Beverage Control agents that monitor a 2870 liquor licenses in the Los Angeles area. Even before Lindsay Lohan's recent arrest for drunk driving, the ABC had been cracking down on clubs that serve booze to under-age celebs. (Wednesday)

$379,000,000: The amount movie marketers spent on national and local TV last year, according to TNS Media Intelligence and the Television Advertising Bureau. The studios are questioning if the "live plus three" standard will work with time-specific movie spots. (Thursday)

$3,000,000: What Unilever's Dove invested in the production of the upcoming movie The Woman from director Diane English that stars Annette Benning, Meg Ryan, Eva Mendes, Jada Pinkett Smith and Candice Bergen. Funding marks the start of a possible trend, with ertain companies looking for advertising opportunities with independent film. (Friday)