BizJournals Portfolio
May 03 2007 12:00am EDT

Time's List of 100 People Who Shape Our...Zzzzzz

I'll admit it. I'm a sucker for lists. You put a person's name next to a number and I'm there, inevitably grousing about who did/didn't make the cut (which is, of course, exactly what the publication wants you to do). So I'd like to hit you with a vitriolic rant about the folly of Time's list of 100 people whose "power, talent and moral example is transforming the world" but I can't. Really. And that's because there isn't anything to get up in arms about--its just that bland (and please note, I'm just focusing on the 20 in their "Artists & Entertainers" section). I guess it's mildly entertaining to read the hagiographic entries--Martin Scorsese on Leo DiCaprio, Richard Schickel on Martin Scorsese, Russell Crowe on Brian Grazer--one vanilla-flavored pat on the back after another. Is it just me or have we seen this all before? And are these people (Cate Blanchett, for example) really transforming our world? The only entry I can truly get behind is Sacha Baron Cohen, and even his appearance feels stale at this point. But the best entry by far is soccer star David Beckam's ode to American Idol's Simon Fuller. Not because of anything he wrote, but just because I didn't know that Beckam could string so many sentences together (You ever read an interview with that guy? And I'm not so cynical to think that his publicist wrote this for him). Joel Stein flashes some sweat stains, doing his best to liven up the the package with his arm-waving "The Alt Time 100" (another idea that tastes like moldy deja vu). Osama Bin Ladin comes in at number 25 because "he's likely to outlast Bush as head of an organization", three spots ahead of Jesus. Snooze.


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