BizJournals Portfolio
Apr 23 2007 12:00am EDT

Sony's Spidey Selling Big on Web

Spider-Man 3 may have cost Sony $500 million to make and market, but it looks like they'll be getting a healthy return on their investment, if advance online movie ticket sales are any kind of indicator of their overall box office take:

Moviegoers are buying online tickets to "Spider-Man 3" at a faster clip than they did for its blockbuster predecessor almost two weeks before that film hit theaters, top online ticket sellers said on Monday.

Movietickets.com reported that Spidey 3 tickets are selling at three times the rate of "Spider-Man 2" at the same time in the sales cycle and are "tracking to beat all expectations."

"Spider-Man 2" was the third-highest grossing film of 2004 and grossed about $784 million at the box office.

Fandango.com shows the new film is selling four times faster than did the previous movie in the franchise and accounted for 47 percent of all ticket sales early in the day on Monday.

Spider-Man 3 Web Ticket Sales Top Predecessor [Reuters]

(Photo credit: Everett Collection)


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