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Under Armour Looks to Increase its Army
Under Armour Inc. launched Wednesday a new online marketing campaign targeting female athletes.
The push will piggyback off the sportswear company’s “Protect This House. I Will.” campaign.
The digital marketing campaign consists of multiple 60-second and 30-second advertisements featuring a variety of Under Armour’s female endorsers. They include Olympic gold medalist downhill skier Lindsey Vonn and soccer player Lauren Cheney.
The female athletes will also be featured in a 60-second commercial with the National Basketball Association’s Brandon Jennings and Olympic gold medalist swimmer Michael Phelps.
For more on Under Armour's new campaign, read the full report on the Baltimore Business Journal.
Ryan Sharrow is a staff writer for the Baltimore Business Journal.
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