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18 Card Tricks Worth Remembering
A new suit, a new tie, new socks, new heels, new hairdo—every day you get up and go to work, and something about you is a bit different than the day before. Fashion changes, makeup goes away and returns, hairdos get longer…or not. But one thing about your work appearance remains the same day after day.
Your business card.
And, thanks to the insightful tips of our readers, we've distilled 18 tips to help make sure that not only does that little piece of immutable you appropriately reflect your corporate identity, but that it attracts the right customers at the same time.
As you prepare for a redesign of the most consistent part of your professional presentation, take a moment to browse your fellow readers' card tricks:
- Add-Ons
- Forget the Address
- Create an Experience
- Know Your Customer
- Be Clear
- Show and Sell
- Change the Medium
- Share the Love
- Make 'Em Laugh
- Brand Highlighting
- Give It Value
- What You Do
- Create a Tool
- Bright Colors!
- Consistent Branding
- Catch 'Em Off Guard
- Build In Virality
- Versatile Alignment
When all is said and done, just before you head to the printer with your new design, ask yourself one question: "Is it you?" For all the fun little gimmicks, an inauthentic card is just too easy to spot, and you know what they say about first impressions.
Michael del Castillo is a freelance reporter for Portfolio.com.
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