BizJournals Portfolio
Mar 11 2010 12:03pm EDT

Betting on Iron Man

Oscar pool? Child's play.

Want to make a bigger bet on how much Iron Man 2 will make? Or how about the big-screen adaptation of the A-Team?

Two companies say they're close to being approved to sell futures contracts for movie box-office sales. New York-based financial services firm Cantor Fitzgerald LP says it expects to get approval to sell movie futures April 20. The launch of Cantor Exchange and its first product, Domestic Box Office Receipts, has been in the works since December 2008.

But a smaller Arizona-based exchange says it will beat Cantor to market by almost a month. The Trend Exchange, funded by Marion, Indiana-based Veriana, expects to get approval to sell box-office futures March 24.

The exchanges will work much like other commodity futures markets and should be a financial shot in the arm for the movie industry.

"Soon, the film financing industry can benefit from our offering—a solution where demand has significantly increased in part due to the global economic crisis,” Trend Exchange CEO Robert S. Swagger says in a statement.


Brett Chase covers health care for Portfolio.com and writes the blog Heavy Doses.

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