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After Bay Area, Will 'WSJ' Launch Los Angeles and Chicago Editions?
The Wall Street Journal launched its San Francisco edition on Thursday and now it's apparently already eyeing new cities to conquer.
According to Bloomberg's Greg Bensinger, Les Hinton CEO of Dow Jones & Co. told employees the News Corp.-owned financial paper was considering making inroads in Los Angeles and Chicago.
At the end of October, the Journal closed its Boston bureau, laying off nine reporters. The paper already has Los Angeles and Chicago bureaus.
As Bensinger points out, both cities are dominated by papers owned by the troubled Tribune Company, making a beefed-up local Journal a good play for whatever stories and advertisers are left for the poaching amid the Chicago Tribune and the Los Angeles Times' current states of disarray. In October, the Journal overtook Gannett's USA Today as the largest circulation paper in the U.S., with 2.02 million subscribers both in print and online.
Matt Haber is the media blogger for Portfolio.com.
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