BizJournals Portfolio
Oct 07 2009 7:32am EDT

As The Media World Turns: BusinessWeek Soap Opera Continues

In this week's episode of the longest-running soap opera in medialand, it's looking more and more likely that Bloomberg LP will be the next owner of McGraw-Hill's BusinessWeek.

Reuters' Anupreeta Das is reporting that Mort Zuckerman, whose name popped up after the bids on the magazine were due, is out of the running. So is OpenGate Capital.

PaidContent's Rafat Ali has gone so far as to mock up a Bloomberg-ified BusinessWeek cover with the simple caption, "Enough said," but is this deal done? [Cue: Suspenseful music.]

Ali also had an interesting post about a possible Thomson Reuters-ZelnickMedia consortium to snatch the title away from Bloomberg!

Next up: Will BusinessWeek's long-lost identical cousin come to town to try to seduce the magazine's new billionaire owner? Will the magazine awake from its coma and confess a life-altering secret? And when will prodigal son Jon Fine return from his soul-searching trip around the world to save the family business?

Tune in next time...


Matt Haber is the media blogger for Portfolio.com.

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