Recent Blog Posts
-
Two Tech Blogs Now One
Feb 08 20123:14 pm EDT -
News Startup Pivots Toward B2B
Feb 08 201211:23 am EDT -
Walls Fall Down at Thrillist
Feb 07 20124:43 pm EDT -
Textbook Case: A Startup That Does Good
Feb 06 20125:46 pm EDT -
Top 10 Buzziest Super Bowl Ads
Feb 06 201212:04 pm EDT -
Arianna: No Regrets on AOL Deal Anniversary
Feb 03 20129:48 am EDT -
Startups as Sitcoms? Try These Shows
Jan 31 20124:37 pm EDT -
Reed Hastings Catches a Break
Jan 26 20129:18 am EDT -
Murdoch-Backed Beyond Oblivion Fails to Launch, Files for Bankruptcy
Jan 25 20124:30 pm EDT -
Seacrest and Cuban Venture: Like Entrepreneurial PB&J
Jan 19 20125:56 pm EDT
Links
-
- Jim Romenesko, Poynter Institute
- Michael Calderone, Politico
- Jeff Bercovici, AOL Daily Finance
- The New York Observer Media Vertical
- Press Box, Slate's Jack Shafer
- Memo Pad, Women's Wear Daily
- Don't Quote Me, The Boston Phoenix's Adam Reilly
- Media Decoder, The New York Times
- Media Memo, All Things Digital's Peter Kafka
- The Media Guy, Ad Age's Simon Dumenco
- L.A. Observed
- Fine on Media, BusinessWeek
- Deadline Hollywood Daily
- Tuned In, Time Magazine
- TV Tattle
- TV by the Numbers
- Gawker
- The Huffington Post Media Vertical
- Editor and Publisher
- PaidContent
Could Leno's Show Be Worth $300 Million for NBC?
First the bad news: Jay Leno's much-hyped 10 p.m. talk show has fallen off in the ratings. Now the good news: It could still earn NBC a few hundred million this year.
After attracting 18 million viewers to the premiere episode of The Jay Leno Show, the show only managed to pull in 5.7 million viewers on Monday night. The show, which was up against non-rerun episodes of CBS's CSI: Miami and Fox's House, Leno finished third. But, hey, nearly 6 million viewers is still pretty good: Remember Time's pre-air prediction that all Leno needed was 5 million to be profitable.
Speaking of which, in a Hollywood Reporter-sponsored panel yesterday, John Ferriter, William Morris Endeavor Entertainment's executive vice president of Nonscripted Television, predicted the show could earn $300 million for the network, even with a measly 1.5 rating.
Not too shabby. Especially when you recall that the Wall Street Journal reported that advertisers were only being asked to pay between $55,000 and $75,000 for a 30-second spot before the show debuted.
Matt Haber is the media blogger for Portfolio.com.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
500 Startups Hits New York