Recent Blog Posts
-
Signpost Makes Deal With Newspaper Biggies
May 23 20122:14 pm EDT -
The Ghosts of AOL Past
May 22 20124:30 pm EDT -
Copy Me Big
May 22 20122:10 pm EDT -
Aaron Sorkin Takes on Steve Jobs Project
May 16 20123:45 pm EDT -
Fairchild Puts Its Money on Fashion Bloggers
May 15 20121:26 pm EDT -
Ziff Davis Adds Tech Review Site to Shopping Cart
May 14 201211:37 am EDT -
Mozilla and Knight Back Crowdsourced Video Translator
May 10 20122:37 pm EDT -
TechCrunch Staying Put
May 09 20122:31 pm EDT -
Are You Wiki-Worthy?
May 04 20125:02 pm EDT -
Arianna Huffington Back Where She Started
May 04 201210:02 am EDT
Links
-
- Jim Romenesko, Poynter Institute
- Michael Calderone, Politico
- Jeff Bercovici, AOL Daily Finance
- The New York Observer Media Vertical
- Press Box, Slate's Jack Shafer
- Memo Pad, Women's Wear Daily
- Don't Quote Me, The Boston Phoenix's Adam Reilly
- Media Decoder, The New York Times
- Media Memo, All Things Digital's Peter Kafka
- The Media Guy, Ad Age's Simon Dumenco
- L.A. Observed
- Fine on Media, BusinessWeek
- Deadline Hollywood Daily
- Tuned In, Time Magazine
- TV Tattle
- TV by the Numbers
- Gawker
- The Huffington Post Media Vertical
- Editor and Publisher
- PaidContent
18 Million Leno Fans Can't Be Wrong (Can They?)
It looks like NBC's $10 million on advertising was well spent: The premiere episode of The Jay Leno Show pulled in nearly 18 million viewers last night, according to numbers supplied by Nielsen. (Here cited by TV by the Numbers.)
That means that all those advertisers who paid between $50,000 and $75,000 for 30-second spots got a pretty great deal for their money. It also means that NBC's lowball hope for 5 million viewers has been more than met.
However, as the New York Times' Bill Carter notes, Conan O'Brien had similarly high numbers for his Tonight Show premiere, and he's since fallen into third place, being beaten some nights by David Letterman's reruns on CBS.
Meanwhile, critics were pretty harsh. The Boston Globe's Matthew Gilbert called the show "numbingly familiar" and USA Today's Robert Bianco called it "a bit of a snoozer." The reviews weren't all bad: the Los Angeles Times' Mary McNamara had some nice things to say. Unfortunately they were about a Bud Light commercial that she called "funnier than the comedy show it interrupts."
Matt Haber is the media blogger for Portfolio.com.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
