Home > Views > Blogs > Playbook > Callaway, NewPage Won't Renew Nascar Sponsorships
EMAIL
PRINT
RSS
SHARE
TEXT SIZE:
SHARE
Send a copy to me

Separate multiple email addresses (max 20) with commas.

0/1500

Main
Clemens Takes Brunt of Criticism Fol...   Jordin Sparks of 'American Idol' Fam...
Dec 14 2007 1:20PM EST

Callaway, NewPage Won't Renew Nascar Sponsorships

Two of Nascar's official sponsors, Callaway and NewPage, say they won't renew when their contracts run out at the end of this year, reports the Sports Business Journal.

Callaway owned the title of official golf club of Nascar, while another Callaway brand, Top-Flite, was the official golf ball. The company called the sponsorship primarily a business-to-business play, and Callaway has expressed an interest in continuing to work with Nascar on golf outings for sponsors and other partners.

nascar2-large.jpg Photo by Chris Graythen/Getty Images

NewPage, Nascar's paper of choice used its position to become the paper supplier to other Nascar sponsors. A NewPage official cited only a "change in strategic direction" for not renewing.


Loading...

Add Your Comment

Required fields are marked with an asterisk (*)
Add a comment

Archive

Previous
Nov
2008
Next


Also in Portfolio.com
Most Read
Most Emailed
Recently Commented