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NBC on Pace for 'New Low' in NFL Ratings Race
NBC needs the New England Patriots.
The network's "Sunday Night Football" is averaging a 10.2 Nielsen rating, down 9 percent from last year, and "putting NBC on track for a new low" for the NFL's primetime broadcast package, according to USA Today.
The current low is a 10.8 rating, set in 2005 by ABC's "Monday Night Football." NBC drew an 8.1 final Nielsen rating for the Colts' win over the Ravens this past Sunday, down 36.7 percent from a 12.8 for the comparable Saints-Cowboys game last year.
Meanwhile, the Patriots (unbeaten at 13-0) have helped CBS and ESPN set ratings records this season.
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