Recent Blog Posts
-
Magic Coming to Dodgers Stadium
Mar 28 201211:06 am EDT -
Einhorn-Mets Deal Falls Through
Sep 01 201111:43 am EDT -
NFL Makes a Deal
Jul 25 20117:51 am EDT -
ESPN top winner at Sports Business Awards
May 19 201111:12 am EDT -
Jocks That Rock on Product Tweets
May 04 20115:17 pm EDT -
Score One for NFL Players With Judge's Call
Apr 25 20116:25 pm EDT -
Yet Another Career Fumble?
Mar 09 20119:54 am EDT -
Time-Out Gets Called in NFL Labor Talks
Mar 03 20115:45 pm EDT -
Power Players: Sports Business Journal Taps 2010 Influencers
Dec 14 20104:29 pm EDT -
The Game Is Not U.S.
Dec 02 201012:02 pm EDT
PGA's FedEx Cup Proving Profitable for Networks
Looks like the FexEx Cup, the new championship trophy for the PGA Tour, is worthwhile for the television partners of the golf world.
The PGA Tour's FedEx Cup "likely will help make the first year of the Tour's new TV deal profitable -- at least for some of its TV partners" -- according to Golfweek
A network source told the publication that "the rights fees we are now paying are probably 10-15 percent less than they were before, while our sales revenues are up 10 percent."
The FexEx Cup was first awarded this year after a NASCAR-like points race.
Tiger Woods, of course, is the current champion.
Photo of Tiger Woods by Getty Images for Nike
Golfweek said gains have come from "a 'slight' advertising premium charged for FedEx Cup events, new business from pharmaceutical companies and continued support from the financial services and auto industries."
"Golf advertising sales were very strong for both our PGA Tour and USGA packages. We were delighted with how the first year (of the new TV contract) went. Our numbers were strong, overall interest was high, and the public seemed to like it," NBC Sports President Ken Schanzer told Golfweek.
The PGA Tour's TV partners reportedly "lost millions during the final years" of the last TV deal that expired after the 2006 season, the publication said.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
