Recent Blog Posts
-
Einhorn-Mets Deal Falls Through
Sep 01 201111:43 am EDT -
NFL Makes a Deal
Jul 25 20117:51 am EDT -
ESPN top winner at Sports Business Awards
May 19 201111:12 am EDT -
Jocks That Rock on Product Tweets
May 04 20115:17 pm EDT -
Score One for NFL Players With Judge's Call
Apr 25 20116:25 pm EDT -
Yet Another Career Fumble?
Mar 09 20119:54 am EDT -
Time-Out Gets Called in NFL Labor Talks
Mar 03 20115:45 pm EDT -
Power Players: Sports Business Journal Taps 2010 Influencers
Dec 14 20104:29 pm EDT -
The Game Is Not U.S.
Dec 02 201012:02 pm EDT -
Cincinnati Reds' Days as a Bargain About to End
Oct 03 20109:38 am EDT
Nascar Adds Nationwide as Title Sponsor
Nascar continued its deal-making frenzy, adding Nationwide Insurance as the title sponsor of the NASCAR Nationwide Series, replacing Anheuser-Busch's Busch brand for the start of next season.
Nationwide will also become the official auto, home and life insurance provider of Nascar.
The seven-year agreement gives Nationwide Insurance the exclusive rights to tie its brand to the most popular form of motorsports in the United States.
Photo of Dale Earnhardt Jr. CSM/Landov
Nationwide now gets on board with perhaps the most brand-loyal fans in all of sports, including 2.7 million fans who annually attend races of the series.
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
500 Startups Hits New York