BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Playbook >  

Nascar Adds Nationwide As Title Sponsor

Playbook

by Allan Kreda
Main
Izod Wins Naming Rights To Continental Airlines Arena   Versus Taps Dennis Miller to Host Sports Show ... Why?

Recent Blog Posts

Links

Oct 04 2007 12:00am EDT

Nascar Adds Nationwide as Title Sponsor

Nascar continued its deal-making frenzy, adding Nationwide Insurance as the title sponsor of the NASCAR Nationwide Series, replacing Anheuser-Busch's Busch brand for the start of next season.

Nationwide will also become the official auto, home and life insurance provider of Nascar.

The seven-year agreement gives Nationwide Insurance the exclusive rights to tie its brand to the most popular form of motorsports in the United States.

blog-nascar-vertical.jpg
Photo of Dale Earnhardt Jr. CSM/Landov

Nationwide now gets on board with perhaps the most brand-loyal fans in all of sports, including 2.7 million fans who annually attend races of the series.

blog comments powered by Disqus
Real Business, Real Results
Out of the 'Family'

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Cruz Missile Lands

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Scandal Chic

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More