BizJournals Portfolio
Sep 28 2007 12:00am EDT

Seeking Piece of the Red Sox? Team to Sell Bleacher Seats

There's almost no limit to what professional sports franchises will do to raise money.

The Boston Red Sox are today's vignette in creative revenue generation. They are yanking out bleacher seats from 95-year-old Fenway Park after this season and selling them for $550 a pair, according to the Boston Herald.

That could add up to a million bucks with about 4,440 of the 6,507 bleacher seats going up for sale since the remainder are ""too beat up to even sell as mementoes" said Red Sox Vice President/Sales & Marketing Sam Kennedy.

blog-green-monster-large.jpg Photo of Fenway Park by Tom DiPace

Kennedy said that tearing out of the seats is needed to do "waterproofing work for the cement underneath." He added that "several hundred orders already," noting that the team "expects to gross about $1 million from the seat sales."

The Red Sox also sold pieces of Fenway Park's field for $150 each following the 2004 World Series, their first championship since 1918.

The Red Sox did say they will not be selling a red seat commemorating a home run by Ted Williams. At least not yet.


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