BizJournals Portfolio
Sep 27 2007 12:00am EDT

There's Even Money In Eye Black...

EyeBlack.com, which markets stick-on, logo-displaying eyeblack that athletes use to protect themselves against sun glare, "will sell a couple million pairs to a variety of customers this year," according to CNBC's Darren Rovell.

EyeBlack.com President & CEO Peter Beveridge said the company sells the product to "teams, players [and] fans, because the fans like to wear what the players wear, and then it's a great sponsorship or gameday giveaway product."

Rovell said the company's "biggest orders" have come from "corporate America," including HBO, which recently used EyeBlack in marketing materials "to promote its NFL reality show, 'Hard Knocks.'"

The NFL and the NCAA currently don't allow players to advertise on EyeBlack.

But if there are dollar signs involved, it could be a marketing opportunity down the road.


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More