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Sep 27 2007 3:18PM EDT

Fantasy Football Television Inroads Continue

The allure of fantasy football continues to bring changes to the television landscape.

Time Warner Cable is launching an updated version of an interactive fantasy-football tracker in five new markets, bringing the application to a total nine divisions for the 2007-08 season.

"My Football Tracker," will launch in Buffalo; Portland, Maine; and Waco, Corpus Christi and El Paso, Texas. Those markets will augment Columbia, South Carolina; Green Bay, Wisconsin; and Austin and San Antonio, Texas, which offered the service a year ago.

"My Football Tracker" can display a subscriber's fantasy results on-screen, regardless of which channel is being viewed, and can send out alerts if a player scores or hits other milestones. When it comes to fantasy football, every minute piece of information matters.

The application was developed with BIAP, an interactive-TV media company in Plano, Texas.



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