BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Playbook >  

Woods Effect In Play As Fedex Cup Ratings Soar

Playbook

by Allan Kreda
Main
Budweiser to Sponsor Kahne's No. 9 Dodge   Adidas Becomes Next Major Sponsor of 2012 London Olympics

Recent Blog Posts

Links

Sep 18 2007 12:00am EDT

Woods Effect in Play as FedEx Cup Ratings Soar

Tiger Woods means everything to the television networks. With him, ratings skyrocket. Without him, the inevitably slump.

NBC earned a 3.3 large-market Nielsen rating for the final round the the Tour Championship, Sunday's the final leg of the inaugural Playoffs for the FedEx Cup, up 200 percent from a 1.1 rating for the 2006 Tour Championship, which aired in early November on ABC.

woods-large.jpg Photo of Tiger Woods by Getty Images for Nike

Woods, 31, won the event to clinch the FedEx Cup title. Woods did not play in last year's Tour Championship. He made $1.26 million for winning The Tour Championship for his seventh PGA Tour title of the year and 61st of his career. He also won the four-tournament FedEx Cup and the $10 million that goes into his retirement account.

blog comments powered by Disqus
Real Business, Real Results
Out of the 'Family'

Did anyone at Microsoft ever watch the (gasp!) offensively funny show Family Guy?

Cruz Missile Lands

Ex-Morgan Stanley exec Zoe Cruz is now heading her own hedge fund. Are Wall Street's leaders done?

Scandal Chic

Martha, Bernie and Skilling know that what you wear for court can go a long way in public perception.

spotlight on

Health Care

Bad to the Bone No More

Companies such as General Mills say they're stepping up efforts to change employees' bad behavior and promote healthier lifestyles. Read More