BizJournals Portfolio
Sep 18 2007 12:00am EDT

Budweiser to Sponsor Kahne's No. 9 Dodge

The endless and lucrative race for Nascar sponsorship continued today with Gillett Evernham Motorsports announcing that Budweiser will be the primary sponsor for Kasey Kahne's No. 9 Dodge beginning next season, with Allstate retaining a prominent spot on the car as an associate sponsor, according to the Sports Business Journal.

Dodge Dealers has been Kahne's primary sponsor. Allstate will move into a top spot on the No. 9 car for two races next season, one of which will be the Allstate 400 at the Brickyard in Indianapolis. Bud's deal gives the brand beverage exclusivity with Kahne, which means the driver won't continue endorsing Vitaminwater.

nascar2-large.jpg Photo by Chris Graythen/Getty Images

Meanwhile, Dale Earnhardt Jr. and Hendrick Motorsports are expected to announce tomorrow that Mountain Dew and PepsiCo's energy drink brand, Amp, will sponsor Earnhardt's car beginning in 2008.


Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com

Come on, like us—you know you want to.

Follow us and if you're an innovative entrepreneur, we'll return the favor.

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More