BizJournals Portfolio
Sep 04 2007 12:00am EDT

Panasonic Extends Olympic Sponsorship Through 2016

Panasonic has extended its sponsorship with the IOC through the 2016 Summer Olympics, the site of which hasn't been determined.

The partnership between the IOC and Panasonic, which began at the Olympic Winter Games in Calgary in 1988, was extended for a further eight years during a ceremony in London with IOC President Jacques Rogge and Panasonic President Fumio Ohtsubo.

Panasonic will continue to be the official Worldwide Olympic Partner in the audio and video equipment product category, and will be a partner of the Beijing 2008, Vancouver 2010, London 2012, Sochi 2014 and the 2016 Olympic Games, as well as the 205 individual National Olympic Committees and their Olympic teams.

``Over the years Panasonic has provided vital support for the Olympic Movement with its digital technologies and expertise, and we look forward to continuing our work together in the future," IOC President Jacques Rogge said.


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