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Playbook

Posted: Jan 24 2008 6:08PM EST

Super Bowl Ad Rejects: Britney Spears

Advertiser: Pepsi; Commercial: "Britney Spears"; Year: 2002 ... Continue

Posted: Jan 24 2008 6:04PM EST

Super Bowl Ad Rejects: Mickey Rooney Sauna

Advertiser: Airborne; Commercial: "Mickey Rooney Sauna"; Year: 2005 ... Continue

Posted: Jan 24 2008 5:59PM EST

Super Bowl Ad Rejects: Got Milk

Advertiser: PETA; Commercial: "Got Milk"; Year: 2006 ... Continue

Posted: Jan 24 2008 5:57PM EST

Super Bowl Ad Rejects: Wardrobe Malfunction

Advertiser: Bud Light; Commercial: "Wardrobe Malfunction"; Year: 2004 ... Continue

Posted: Jan 24 2008 5:52PM EST

Super Bowl Ad Rejects: Swear Jar

Advertiser: Bud Light; Commercial: "Swear Jar"; Year: 2007 ... Continue

Posted: Jan 24 2008 5:49PM EST

Super Bowl Ad Rejects: Skinny Dip

Advertiser: Bud Light; Commercial: "Skinny Dip"; Year: 2007 ... Continue

Posted: Jan 24 2008 4:37PM EST

Super Bowl Ad Rejects: Bottle Opener

Advertiser: Bud Light; Commercial: "Bottle Opener"; Year: 2007 ... Continue

Posted: Dec 14 2007 4:39PM EST

Chris Evert and Greg Norman Announce Marriage Plans

In a match of sports legends, former tennis champion Chris Evert and top golfer Greg Norman announced their engagement during the South African Open golf tournament in the South-Western Cape. Evert and Norman both have divorced in the last year ... Continue

Posted: Dec 14 2007 1:55PM EST

Jordin Sparks of 'American Idol' Fame to Sing Anthem at Super Bowl

Fox has always been smart about cross-pollination. Thus, "American Idol" winner Jordin Sparks will sing the national anthem in her hometown minutes the kickoff to Super Bowl XLII on Feb. 3, Arizona Republic reported. During meetings in Phoenix this week ... Continue

Posted: Dec 14 2007 1:20PM EST

Callaway, NewPage Won't Renew Nascar Sponsorships

Two of Nascar's official sponsors, Callaway and NewPage, say they won't renew when their contracts run out at the end of this year, reports the Sports Business Journal. Callaway owned the title of official golf club of Nascar, while another ... Continue

Posted: Dec 14 2007 11:45AM EST

Clemens Takes Brunt of Criticism Following Mitchell Report Release

Amid the Mitchell Report hysteria one day later, deadspin.com gets it right in agreeing that ESPN's Jayson Stark had the most comprehensive and dead-on take, focusing on "the public perception that those names in the report are guilty without a ... Continue

Posted: Dec 13 2007 5:22PM EST

Comcast Sues NFL For Breach Of Contract

Comcast has filed a lawsuit in New York Supreme Court accusing the National Football League of breaching its contract with the cable operator, according to the Sports Business Journal. Comcast sent the league cease-and-desist letters November 19 and December 7 ... Continue

Posted: Dec 13 2007 2:44PM EST

Alex Rodriguez Completes 10-Year, $275 Million Contract With Yankees

On a day when baseball had to deal with fallout from release of the Mitchell Report detailing widespread steroid use, Alex Rodriguez made a mark of a different kind. He merely completed a 10-year, $275 million contract with the New ... Continue

Posted: Dec 13 2007 1:35PM EST

Talks Continue on Selling Cubs to Company Which Owns White Sox

Chicago and Illinois officials have "had discussions with Chicago Cubs executives about possibly selling" Wrigley Field to the Illinois Sports Facilities Authority which currently owns and operates the White Sox' U.S. Cellular Field, according to the Chicago Tribune. With estimates ... Continue

Posted: Dec 12 2007 3:10PM EST

NBC on Pace for 'New Low' in NFL Ratings Race

NBC needs the New England Patriots. The network's "Sunday Night Football" is averaging a 10.2 Nielsen rating, down 9 percent from last year, and "putting NBC on track for a new low" for the NFL's primetime broadcast package, according to ... Continue

Posted: Dec 12 2007 10:25AM EST

Atlanta Falcons Coach Flees NFL for College Job Amid Vick Fiasco

A debacle of a season actually became worse for the Atlanta Falcons as Bobby Petrino quit the team's coach post to take the same position at the University of Arkansas. Petrino quit the Falcons a mere 13 games into his ... Continue

Posted: Dec 11 2007 4:52PM EST

Fenway Sports Group Buys Minor League Baseball Team

Fenway Sports Group has purchased the Single-A Carolina League Salem Avalanche, marking the first baseball-related asset to come under the ownership umbrella of the New England Sports Venture-controlled operation. The Avalanche is an affiliate of the Houston Astros, a relationship ... Continue

Posted: Dec 11 2007 4:02PM EST

ESPN Scores Most-Viewed Heisman Trophy Presentation

Maybe Tim Tebow is Superman? ESPN's telecast of the Heisman Trophy presentation last Saturday was the cable network's most-viewed ever in households and total viewers, and tied for the highest-rated as the University of Florida sophomore quarterback won the coveted ... Continue

Posted: Dec 11 2007 2:57PM EST

Magic Arena Design Plan Unveiled in Orlando

The NBA's Orlando Magic unveiled designs for the new 800,000-square-foot, $480M Orlando Events Center, which includes a new arena scheduled to open in 2010. The new arena will rise 15 stories and feature a dramatic glass tower and an outdoor ... Continue

Posted: Dec 10 2007 3:10PM EST

Still Unbeaten Patriots Help CBS Set Ratings Mark

The New England Patriots' hit parade continues on the television ratings front. The Patriots thrashed the Pittsburgh Steelers 34-13 yesterday to remain undefeated at 13-0, and CBS was the beneficiary. The network drew an average large-market Nielsen rating of 18.4 ... Continue