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Chart of the Day: Apple Logo Makes You More Creative
by Zubin Jelveh
Mar 20, 2008
Mar 20, 2008
Since the 1930's, I.B.M.'s motto was "Think" -- at least until it sold its PC division to Lenovo.
In 1997, Apple countered with "Think Different."
It seems Apple was onto something.
Researchers at Duke University and Waterloo University ran an experiment where they subliminally flashed either the Apple or I.B.M. logo on a computer screen and then asked the subjects, university students in this case, to come up with unusual uses for a brick.
The charts below show that students who were exposed to the Apple logo were more creative than their I.B.M.-primed counterparts both in terms of the number of different uses they came up with and the creativity of the new uses as measured by judges:
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