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Businessweeks Odd Numbers

Odd Numbers

by Zubin Jelveh
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Nov 29 2007 12:00am EDT

BusinessWeek's Odd Numbers

I was flipping through the latest issue of the redesigned BusinessWeek today and came across a bit of nonsensical page design.

Here is the page number from the first page of content (apologies for image quality, I was using the not-so-great camera on my Treo):

bizweek1.gif

And here is the last page:

bizweek2.gif

Can anyone tell me

1) Why the page number is so huge? Almost all other magazines have the number sitting quietly in the lower corner. The user-friendliest page number innovation would be to put them on ad pages, which BW (and no mag I've ever seen) does not do.

2) What the zeros supposed to tell us? That there are at least 100 pages in the issue? That's clearly not the case.

Overall, I actually think the redesign is a step-up from the magazine's previous incarnation and, to be fair, I also looked at two other issues and they did go past one-hundred pages. But even then I don't quite understand what the zeros are supposed to add (other than an unnecessary digit to process).

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