More on the Radiohead Traffic Numbers
Via MTV last Thursday:
In the statement, Radiohead said the comScore data was "wholly inaccurate" and that it "in no way reflected definitive market intelligence or, indeed, the true success of the project." To date, neither Radiohead nor their U.S. publicist, Steve Martin, have agreed to discuss any of the financial aspects of the download scheme, including how many copies were sold or how much fans paid on average.Denying that the average non-freeloader fan paid only $6 for the download, as suggested by comScore's report, the group's representatives also stressed in the statement that "as the album could only be downloaded from the band's Web site, it is impossible for outside organizations to have accurate figures on sales."
Well, according to comScore, more than 2 million people "have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing."
But while Radiohead's contention is that comScore couldn't have tracked purchases on InRainbows.com, what about the 1.2 million figure the company reported for the number of visitors to the band's site in October? ...






