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How Much Did Radiohead Make on Downloads in October?
Web surfing tracker comScore released a study today on how many people downloaded Radiohead's new album In Rainbows since its release in October.
Here are the basics from the report:
- 1.2 million people worldwide visited InRainbows.com between October 1-29
- A "significant percentage" of visitors downloaded the album
- Of this "significant percentage" 38 percent paid for the download
- The average price paid for those who paid was $6.00
Unfortunately, comScore does not state what that "significant percentage" is, so, using the above numbers plus the fact that the album was available for downloading on October 10, here is a table which shows, depending on the percentage who paid, how much Radiohead could have brought in: (Note: this excludes those who paid for the CD and vinyl versions of the album as comScore did not release any figures on that.)
| Percent Paid | Gross |
| 100% | $1.89 million |
| 90% | 1.69 |
| 80% | 1.51 |
| 70% | 1.32 |
| 60% | 1.02 |
| 50% | 0.76 |
| 40% | 0.53 |
| 30% | 0.31 |
| 20% | 0.15 |
| 10% | 0.05 |
As a reference point, Greg Sandoval at CNET's Crave blog reports that Radiohead typically made between $9 million and $20 million from album sales on each of its previous efforts.
