Investors Choose ChoozOn

The hunger for daily deals among investors is apparently insatiable, and the latest company to benefit is a Bellevue, Washington, startup.

ChoozOn has hauled in $3.2 million from angel investors, the Puget Sound Business Journal’s TechFlash blog reports this morning. Greg Lamm of TechFlash writes that Michael Orsak of Worldview Technology Partners and James Brown of AVG Ventures led the funding round, and will join the company’s board.

In an online coupon world crowded with such sites as Groupon and LivingSocial, and with companies like Google boosting their own daily deals through a new acquisition, ChoozOn hopes to be the Pandora of daily deals, using algorithms to personalize the coupon offerings it dishes.

Lamm writes:

ChoozOn was launched three months ago by three former Yahoo executives. The company said it will use the funds to ramp up development of its service, which is scheduled to launch this quarter.

ChoozOn is seeking to set itself apart from a crowded deals space dominated by Groupon and LivingSocial.

The site uses personalization algorithms to match deals and offers to users—a.k.a Choozers—based upon their interests, favorite brands, loyalty program memberships and the products they search for online, relieving consumers of the search burden. The site also includes a strong social element, which allows users to invite friends, then curate and share deals.

ChoozOn say it has signed up more than 1,000 brands, including Gap, Walgreens, Macy’s, Best Buy, Marriott, Sony, Adidas, Disney, Avon, and iTunes.

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