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Idle Chatter The Prognosis For Newspapers More

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by Jeff Bercovici
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Apr 27 2009 8:55am EDT

Idle Chatter: The Prognosis for Newspapers, more

-Newspapers are even more screwed than the auto industry: "Even if some publishers wiped out all their debt, they would still be creating a product with high fixed costs and declining revenue, as readers and advertisers migrate to the Internet. That's why closing the presses may be a more viable option than a Chapter 11-style restructuring." [Breakingviews on NYT]

-Maureen Dowd continues to play West Coast media reporter. I say if it keeps her from writing about Michelle Obama's arms, more power to her. [NYT]

-Facebook is opening up the information in its users news streams to third-party application developers. [WSJ]

-Coca-Cola Co. wants to change the way advertising agencies get paid; it's pushing for an industry-wide embrace of performance-based compensation, under which agencies will only get maximum payouts if the campaigns they create hit certain effectiveness targets. [Ad Age]. □

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