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by Jeff Bercovici
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Apr 15 2009 5:00pm EDT

Late Breaks: Sam Zell's Mea Culpa, more

-"I'm more than willing to say I made a mistake," says Sam Zell of his purchase of Tribune Co. Hey, it's easy too own up when it's other people's money you're burning. [ChiTrib]

-Nieman Journalism Lab's Joshua Benton has a hilarious write-up of Time Inc.'s personalized magazine, Mine. Short version: Unless you're amazed by the sight of your own name, you will probably find it silly and/or creepy. [Nieman Journalism Lab]

-Burger King is abandoning a European campaign for a new burger, the Texican Whopper, after complaints that the ads are insulting to Mexicans. [Reuters]

-PR Week is killing its weekly print edition in favor of a monthly print magazine and a weekly online publication. [PR Week]. □

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