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Late Breaks Tropicana Feels The Squeeze More

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by Jeff Bercovici
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Apr 02 2009 4:48pm EDT

Late Breaks: Tropicana Feels the Squeeze, more

-Tropicana's sales plunged 20 percent in January and February, following certified advertising genius Peter Arnell's revamp of the brand's packaging and advertising. [Ad Age]

-As ER ends tonight, one man reflects on how, as good as the show could be at times, it was still pretty embarrassing to admit to watching it. [NYO]

-Maxim, the magazine that introduced the beer-'n'-babes trend to the U.S. from England, no longer has a British edition. Monthly lad magazines, as they're known, were largely supplanted in the U.K. by weekly versions, which themselves are now reeling. [Guardian]

-Bill O'Reilly is writing a book about Barack Obama. Knowing O'Reilly, it will actually be a book about Bill O'Reilly, possibly with some mention of "the folks." [Cindy]. □

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