Recent Blog Posts
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Conde Nast Closing 'Portfolio'
Apr 27 200910:02 am EDT -
Newspaper Circ: 'WSJ' Gains as 'NY Post' Tumbles
Apr 27 20099:32 am EDT -
Idle Chatter: The Prognosis for Newspapers, more
Apr 27 20098:55 am EDT -
Late Breaks: MySpace, NYT, 'New York'
Apr 24 20094:01 pm EDT -
Nostalgia, Entitlement and Murdoch's 'Journal'
Apr 24 20094:00 pm EDT -
Huffpo's Lerer on the 'New and Better' Journalism
Apr 24 200912:44 pm EDT -
Ailes Heats Up Cold Spring with Newspaper War
Apr 24 200912:33 pm EDT -
Happy Friday. Now Watch This.
Apr 24 200910:24 am EDT -
Idle Chatter: NPR Cutbacks, Jon Meacham, more
Apr 24 20098:50 am EDT -
Late Breaks: Twitter and the 'Times,' more
Apr 23 20095:59 pm EDT
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'NY Times' Floods Zone on Sleeved-Blanket Beat
"Perhaps you've heard of the Snuggie -- you know, the blanket with sleeves," wrote Rob Walker in The New York Times Magazine this weekend.
What would give you that idea, Rob?
March 1, 2009: "Snuggie -- the fleece "blanket with sleeves" featured in the ubiquitous and oddly 1970s-style two-minute television commercial -- is enjoying its Pet Rock moment these days, prompting all kinds of newspaper stories, Snuggie parties, fan Web sites and a trend on Facebook of donning one for profile photos."
Feb. 27, 2009: "ONE of the most memorable, and parodied, of current infomercials is for the Snuggie, a blanket with sleeves whose users resemble converts to a cozy cult."
Feb. 19, 2009: "The marketing hook for the suddenly-everywhere Snuggie is that its form-fitting coziness helps you keep down your home-heating bills. "






