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The Takeaway How To Save Newspapers This Week

Mixed Media

by Jeff Bercovici
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Feb 23 2009 5:43pm EDT

The Takeaway: How to Save Newspapers, This Week

WSJ: People are happy to pay for news and information however it's delivered, but only if it has real, differentiated value," writes former Wall Street Journal publisher Gordon Crovitz. "For years, publishers and editors have asked the wrong question: Will people pay to access my newspaper content on the Web? The right question is: What kind of journalism can my staff produce that is different and valuable enough that people will pay for it online?"

Newsweek: Nearly all of the most important journalistic institutions in the free world are hybrids of one form or another -- for-profit, but underwritten by generous owners or other profitable businesses; not-for-profit, yet entrepreneurial; cooperative, or government-subsidized," writes Jacob Weisberg. "Even at their most successful, top-tier media institutions have never adhered to a simple, or single, business model. They are even less likely to follow one in the future."

Ad Age: Let's keep something in mind, here: Newspapers still make money -- it's the newspaper owners who don't. If it weren't for their crushing interest payments, most papers like those owned by Tribune and McClatchy would still be generating tidy profits ...

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