BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Mixed Media >  

Newsstand Sales Plummetted In 2nd Half 08

Mixed Media

by Jeff Bercovici
Main
Duly Quoted: 'Newsweek' Goes Niche   While I Was Away: 'Esquire,' 'WSJ,' DDM, 23/6

Recent Blog Posts

Links

Feb 09 2009 9:44am EDT

Newsstand Sales Plummetted in 2nd-Half '08

The Audit Bureau of Circulations just released magazine sales figures for the second half of 2008. How bad was it? Here's one indication: Total single-copy sales (ie. newsstand sales) were down 11.1 percent from the year-earlier period, to about 43.4 million units. Publishers were able to make up some, but not all, of the shortfall by selling more subscriptions (up .53 percent) and by distributing more "verified" copies (up 6.6 percent), but total circulation was still off .86 percent industry-wide for the half.

WWD got an early look at some of the figures for individual titles on Friday. Many large women's magazines were among the big newsstand losers, including Redbook (down 32.6 percent), O, The Oprah Magazine (down 25.2 percent) and Glamour (down 18.1 percent).

Here's ABC's breakout of the 25 biggest magazines:

25 top mags circ 2nd half 08.jpg
...

blog comments powered by Disqus
 
Feedbackpowered byPowered by WebUltra
Great Global Business Adventure
Watch Out for Competitors

To win in the global race, don't get distracted by competitive noise and focus on your clients.

A Brighter Future

David Duncan sees signs of sales rebounding at his candlemaking firm Paddywax.

Green Is Global

If you’re in cleantech, you’re a global business, even if you’re local.

spotlight on

Football Fever

Gridiron Green

Who is more valuable, a star quarterback who makes $14 million a year or a player on the bench who pulls in a fraction that amount? In the NFL, a big paycheck doesn't necessarily mean big performance. Read More