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Billy Corgan Now Okay With Crass Commercialism

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by Jeff Bercovici
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Jan 28 2009 3:11pm EDT

Billy Corgan Now Okay with 'Crass Commercialism'

March 25, 2008: Former Smashing Pumpkins singer and creative maestro Billy Corgan sues Virgin Records over the label's unauthorized licensing of his band's music to Pepsi for a sweepstakes contest called Pepsi Stuff. Corgan alleges that Virgin, by associating the Pumpkins' songs with "this kind of crass commercialism and exploitation," undermined the "message of honesty, artistic integrity and alternative non-mainstream culture" that he has spent a career crafting.

January 27, 2009: Hyundai announces plans to air a commercial for its new Genesis Coupe during the Super Bowl pre-game show that "features a soundtrack scored and performed by Billy Corgan and Jimmy Chamberlin from rock band Smashing Pumpkins.". □

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