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Idle Chatter Wikipedia Doubledown Super Bowl

Mixed Media

by Jeff Bercovici
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Jan 26 2009 8:47am EDT

Idle Chatter: Wikipedia, Doubledown, Super Bowl...

-Panicked over their declining ratings, the broadcast networks are taking measures including extending the seasons of their top shows past the 22-episode mark and trying to wring new hits out of old formulas. [NYT]

-Democracy doesn't work, people! Wikipedia, trying to find a way to avoid publishing more false rumors about senators' deaths, is considering a change to its editing policies that would require trusted users to approve edits before they go live. [CNET]

-Doubledown Media, the financially-challenged publisher of Trader Monthly and other targeted titles, is up for sale. [NYP]

-A 30-second ad during the Super Bowl that costs $3 million is "a bargain," when you really think about it, says Jeremy Mullman. [Ad Age]

-Reed Elsevier chairman Jan Hommen is stepping down, six weeks after the company was forced to call off the sale of its business-publishing unit. [RTT]. □

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