Another Teen Mag Goes Online-Only

This time it's Missbehave, the Brooklyn-based indie title and Mixed Media favorite, which is ending publication of its print edition in favor of a purely-virtual existence. In recent years, Cosmogirl, Elle Girl and, most recently, Teen have all made the same move -- one that, in effect, has meant the end of their existence as meaningful brands. Missbehave founder Samantha Moeller says it will be different this time: "This is not the end of a media outlet, but rather a smart business decision on behalf of our readers."

Here's the release:

Missbehave goes all digital Sassy original content will move online New York, NY (January 26, 2009)--Missbehave announced today that it is making the transition from print to online, in response to demand from its audience, young women, ages 18-34. The editorial team, including Editor in Chief Lesley Arfin and Creative Director Sally Thurer, remains in place. The announcement was made by Missbehave founder Samantha Moeller. "Missbehave's target demographic spends more time online than at the newsstand," Moeller said. "Why produce a magazine, when our readers would rather access the same sassy original content online, and engage in the Missbehave community online? This is not the end of a media outlet, but rather a smart business decision on behalf of our readers." Missbehavemag.com will relaunch with a new look in March, offering the same fresh voice, content quality, design and personality, continuously updated. Every Friday, a weekly e-newsletter offers Missbehave's engaged subscribers insight into its hottest features and news. The brand also hosts popular events, and produces custom publishing. The last issue of Missbehave Magazine will hit newsstands mid-March. Missbehave publishes continuously online at www.missbehavemag.com .

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